| Amazing Ads |
Grade:
Second |
Content Area:
Technology |
Time Frame:
2 Lessons (45 minutes) |
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Unit/Lesson Overview:
Students will use similes to create an advertisement for a product.
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Student Standards (TEKS)
| for
explanation of a TEK, click on the TEK |
| Language Arts: |
2.11(A)
2.11(B)
2.14(C) |
| Math: |
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| Social Studies: |
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| Science: |
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| Technology: |
C2
M1
M2 |
| Technology: |
PB1
PB4
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| Additional TEKS: |
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I Can....
... use similes to describe a specific product.
... create an advertisement to sell a specific product using figurative language.
... identify similes in an advertisement. |
Assessment(s):
Did the student use descriptive language (such as like and as) to create their advertisement?
Does the advertisement effectively describe the product?: |
TAKS Objectives:
| Reading: |
Objective 2 |
| Writing: |
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| Math: |
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| Social Studies: |
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| Science: |
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Bloom's Taxonomy
| Yes |
Knowledge |
| Yes |
Comprehension |
| Yes |
Application |
| Yes |
Analysis |
| Yes |
Synthesis |
| Not Chosen |
Evaluation |
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Big 6 Skills
| Not Chosen |
Task
Definition |
| Not Chosen |
Info. Seeking
Strategies |
| Not Chosen |
Location and
Access |
| Not Chosen |
Use of Information |
| Not Chosen |
Synthesis |
| Not Chosen |
Evaluation |
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Supplementary Resources / Materials:
Ads from local paper
If Pigs Could Fly...and Other Deep Thoughts by Bruce Lansky
File: advertising cards1.doc
File: advertisement2000.pub
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Internet Links:
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Accommodations:
To be determined by the teacher based on student needs |
| Procedures |
Introductory Activity (Warm-Up):
Before beginning the lesson: Right click on the Publisher template, advertisement2000 (file 2) and save it to the student shared folder. Next, navigate to the template in the student shared folder and right click on advertisement2000. Click on properties, then place a check next to read only. This will allow all students to open the template at the same time.
Bring in newspapers and magazines that show advertisements that use similes. Write the specific phrases on the board. Underline the key words (like and as). Introduce similes and write the definition on the board. (A simile is a comparison using like or as. It usually compares two dissimilar objects. For example: His feet were as big as boats. We are comparing the size of feet to boats.)
Create a blank web either on the board or using Kidspiration. In the middle write the name of a product the students frequently use. On the outside bubbles have students brainstorm describing words for the product. Using these words, have students create similes that would make someone want to purchase that product.
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Lesson:
Step 1: Pass out the advertising cards1 (file 1).
Step 2: Have students look at their product and brainstorm some comparisons they can make. (Students can use the web feature of Kidspiration to brainstorm)
Step 3: Have students open the Publisher template, advertisement2000 (file 2) that you have saved to the student shared folder.
Step 4: The student will use the product from their advertising card (file 1), and create an ad that will sell their product. Students will need to create a product name, a tag line (an interesting phrase to draw in the consumer) and several sentences that use similes.
Step 5: Students will insert a picture and print their ads.
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Reteach:
To be determined by the teacher based on student needs
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Extension:
1. Take a digital picture of the student and insert it into Microsoft Word. Under their picture have students write similes to describe themselves. (You can read Quick As A Cricket by Audrey Wood to help students with ideas.)
2. Read Predictable in the poetry book If Pigs Could Fly...and Other Deep Thoughts by Bruce Lansky. Pass out copies of the poem to the students. Have students highlight the similes. Then have groups rewrite the poem with their own similes.
3. Use the Advertising Tricks website above to have students explore tips and tricks of advertisers. They can even create their own cola or cereal box.
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Guiding Questions:
How do advertisers use similes to make their ads more effective?
How does the use of similes help us to imagine what the product might be like?
What type of words do we need to use to help the reader want to buy our product?
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Summary Questions:
Were there some comparisons that were better than others?
Did some of the similes help you imagine how the product might work?
Were you able to find the simile in various ads?
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Reflection:
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